Tech-driven companies continue to dominate the ten most valuable brands list, according to Kantar BrandZ research, pulling away from the pack during the pandemic.
In the latest report by the company, it was revealed that seven of the top 10 companies were technology-based, with the one outlier being McDonalds.
These technology-driven brands account for over 50 percent of the value of the Kantar BrandZ Global Top 100 brands, including leading social media, electronics, business service brands, and tech-enabled retailers.
In 2006, technology brands represented less than 27 percent of the Top 100’s value.