As the nation locked down amid the COVID-19 pandemic – and physical retail stores felt the repercussions – 85,000 businesses took advantage of online opportunities by building new websites. However, building a new eCommerce website doesn’t instantly attract customers like physical stores get from high street footfall.
Successful websites must navigate similar sales and marketing challenges to their bricks-and-mortar competitors, plus those in user experience, security, and functionality.
So, what are the key considerations for those looking to reap the rewards of a new eCommerce website?
Pick a platform
Ecommerce websites naturally entail more complexity than blogs or news platforms…