Retailers struggling to maximise benefits of AI

When it comes to retail businesses, data quality and management practices will greatly improve the ability to capitalise on the benefits of AI, according to retail tech company Conversity.

According to the company, the majority of retailers have some awareness … Read the rest

Why do retailers collaborate with celebrities?

It’s no secret that celebrity endorsements help sell. And while not all retailers collaborate with celebrities, it’s based on a pretty simple logic: people idolise celebrities. So how is retail capitalising on celebrity campaigns? Is it genuinely an effective marketing … Read the rest