Product

Already the huge expansion of e-commerce and online retail industry has made consumer goods market more competitive. Most times, the difference in pricing confuse the consumers what to purchase.

https://adzis.com/blog/minimum-price-enforcement-protect-brand-product/… Read the rest

Celebrity-backed brands are nothing new. As PYMNTS has previously reported, the original celebrity-endorsed products date back as the far as the 1760s, when the British royal family was tapped to endorse fine china.

Source: https://www.pymnts.com/news/retail/2019/celebrity-branding-product-endorsements/… Read the rest