This was the most unexpected trend of the night: By our latest count, five actresses arrived in floaty gowns that fused red and pink fabric, a very on-the-nose valentine to TV. We had a hard time picking one we … Read the rest
Will Smith is selling water. Kobe Bryant is pushing deodorant. Mark Wahlberg is peddling protein powder. YouTube star JoJo Siwa, known for wearing big, colourful hairbows, is hawking, well, big colourful hairbows.
Amazon.com Inc is tapping high-profile actors, athletes and … Read the rest
Me in a black-one piece swimsuit, chilling in the hammock on vacation? Casual. Ciara in Fiji, chilling in the hammock in this cheeky, plunging Gooseberry Seaside look? That’s fire, man. That is fire. The design retails for $99 online, … Read the rest
Celebrity-backed brands are nothing new. As PYMNTS has previously reported, the original celebrity-endorsed products date back as the far as the 1760s, when the British royal family was tapped to endorse fine china.
It’s no secret that celebrity endorsements help sell. And while not all retailers collaborate with celebrities, it’s based on a pretty simple logic: people idolise celebrities. So how is retail capitalising on celebrity campaigns? Is it genuinely an effective marketing … Read the rest