Will Smith is selling water. Kobe Bryant is pushing deodorant. Mark Wahlberg is peddling protein powder. YouTube star JoJo Siwa, known for wearing big, colourful hairbows, is hawking, well, big colourful hairbows.
Amazon.com Inc is tapping high-profile actors, athletes and … Read the rest
Once you “make it” as a celebrity—especially if you’re one known for your sense of style—the natural progression of fame in the 21st century is to start a fashion brand. Sometimes, the transition from actress or singer into a budding … Read the rest
It’s no secret that celebrity endorsements help sell. And while not all retailers collaborate with celebrities, it’s based on a pretty simple logic: people idolise celebrities. So how is retail capitalising on celebrity campaigns? Is it genuinely an effective marketing … Read the rest