Amazon taps Kobe Bryant and other celebs to generate Prime Day buzz
Will Smith is selling water. Kobe Bryant is pushing deodorant. Mark Wahlberg is peddling protein powder. YouTube star JoJo Siwa, known for wearing big, colourful hairbows, is hawking, well, big colourful hairbows.
Amazon.com Inc is tapping high-profile actors, athletes and … Read the rest