Social Proof Strategies and Their Importance in Ecommerce

Social Proof Strategies and Their Importance in Ecommerce

Jump in! The Water’s Fine! Social proof strategies have become a hot topic in ecommerce, but what is it, exactly? Social proof is a sales tactic

Social proof has become a hot topic in ecommerce, but what is it, exactly?

Social proof is a sales tactic based on the psychological principle of Informational Social Influence. In essence, the principle states that when people are unsure of how to act, they tend to imitate the behavior of others.

Although the term “social proof” wasn’t coined until 1984, the use of past customer experiences to drive purchases is as old as sales itself. Testimonial campaigns featuring stories from real customers have been a staple of television advertisements for decades.

based on the psychological principle of Informational Social Influence. In essence, the principle states that when people are unsure of how to act, they […]

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