The majority of social media content includes user-generated data, which can sometimes lead to the spread of misinformation. Social media led to the spread of inaccurate information during the Covid-19 pandemic about cures and treatments apart from conspiracy theories.
Listed below are the key macroeconomic trends impacting the social media theme, as identified by GlobalData.
Social media has played a vital role during the pandemic, allowing people to stay connected with friends and family and providing entertainment. Social media user numbers increased by more than 13% in 2020, equivalent to nearly half a billion new users, according to the Digital 2021: Global Overview Report published by DataReportal.