Shopify: Global e-commerce opportunity
We believe Shopify creating a robust developer ecosystem is the company’s most important strategic priority,” the 5-star analyst said. “A robust ecosystem better enables Shopify to address the long-tail of global commerce use-cases and TAM.” If Shopify wants to make the most of the global e-commerce opportunity – Treiber estimates there is a TAM of $800 billion – third-party apps will go a long way toward making that happen and can help Shopify “better address the multitude of commerce use-cases that are emerging globally.”
Read more: https://finance.yahoo.com/news/shopify-laying-groundwork-long-term-130817341.html
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