We’ve all heard the stories when it comes to digital commerce. Amazon is using your brand’s data, along with the customer reviews and insights they gather on their site, to determine which markets to enter and how to best promote those products. The life raft many companies rely on to sell their products online is now drowning them with its own private-label brands.
https://www.adweek.com/agencies/own-the-customer-experience-with-brand-digital-commerce/
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