There’s arguably never been a better time to worry about healthy food. The pandemic has pushed shoppers to seek out new choices and that has led to a spike in organic food and beauty products. And, as for most everything these days, there’s an app for that. But before delving into the app side of the picture, some background. According to the Organic Trade Association, organic produce sales jumped by more than 50 percent in the early days of the pandemic and then settled into a 20 percent increase as consumer shopping patterns settled. That meant organic milk was in high demand, for example, and sales of organic eggs skyrocketed. Packaged and frozen organic foods saw double-digit growth as consumers prepared to cook at home. In the non-food organic market, vitamins and immunity-related products have seen strong growth, as have organic supplements and household products.
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