Singles’ Day, also known as “Double 11” is marked on 11 November. It is a Chinese unofficial holiday that is the highest spending e-commerce day in the world
This celebration was started by e-commerce giant Alibaba in China in 2009, offering significant discounts to consumers.
The rapid growth of Singles’ Day is indicative of the speed of e-commerce growth around the world, which has only accelerated since the onset of the COVID-19 pandemic, as lockdowns and quarantine measures propelled consumers towards digital markets
To read more, visit: https://unctad.org/news/milestone-day-e-commerce-and-chance-boost-consumer-trust
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