https://footwearnews.com/2019/fashion/designers/meet-the-up-and-coming-shoe-designers-changing-the-game-in-2019-1202809421/
Building a brand in fashion’s current content-drenched climate is hard work. For designers, establishing a product-focused business often goes hand-in-hand with developing and maintaining a public persona — birthing a whole new marketing strategy around the “designer as influencer.”