Lightspeed acquired Ecwid in 2021 as part of a strategy to create a single platform for headless omnichannel commerce, said Ruslan Fazlyev, general manager of Lightspeed eCommerce. Social media commerce is an integral part of this, and TikTok is the most popular social sales platform. We look forward to the prospect that our merchants can take advantage of this integration to increase their sales and customer base.With users trending virally using the hashtags #TikTokMadeMeBuyIt and #AsSeenOnTiktok, TikTok is creating a new paradigm shift in buying behavior. According to a survey conducted by Adweek-Morning Consulting, 49% of TikTok platform users said they bought something after seeing an ad, promotion or review on the platform. This partnership enables merchants to leverage the commercial power of TikTok communities and reach their growing customer base.
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