One of the fundamental choices that an e-commerce retailer must make is the platform they use to sell their goods and services.
With so many choices of platforms now available, it’s important that they make this choice carefully, with an understanding that a platform is a space not just for selling, but for building a brand.
“A decade ago, an e-commerce platform was often little more than a product catalog and a checkout,” Brennan Heyde, vice president of product at Miva, told the E-Commerce Times. “Modern e-commerce platforms act as the central hub of an online business, providing a content management experience and acting as marketing engines.
A platform, in other words, is not just a store — it’s a place for an e-commerce retailer to connect with customers and create a sense of the brand.
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