Running a successful e-commerce business is not a walk in the path. It is a complicated process that requires the utilization of various e-commerce integration software and systems. To overcome such challenges, entrepreneurs and business owners need various e-commerce integration software such as CRM software, invoicing and accounting management systems, notification software, and many others.
The above system software is usually integrated with e-commerce websites and platforms for various reasons. Some of these reasons include;
- To save on business costs and expenses.
- To save on time and ensure the business runs smoothly
- To reduce human errors that result from manual handling of information
Some of the most FAQs (Frequently Asked Questions) about e-commerce integration are:
Why is e-commerce integration important?
Which are the best e-commerce integration systems or software?
Do you want the answers to these questions? Well, read this blog post carefully to till the end.
Importance of E-Commerce Integration to your E-Commerce Business
It eliminates redundancy and streamlines business processes: One of the greatest benefits of e-commerce integration is streamlining business steps for customers and administrators.
From the customer’s perspective, integration of the system makes it easy for them to shop and pay for the ordered items. For instance, they can do purchases and payments from the comfort of their home or from anywhere. Also, integrated systems improve customer satisfaction and positively impact their shopping experience.
Data accuracy at its best: In general, systems are known to reduce problems associated with human errors in any business enterprise. But with system integration in various e-commerce platforms, human activities will be minimized, improving data accuracy on particular sites.
E-Commerce integration synchronizes business data: integrated e-commerce systems enable e-commerce businesses to get a consistent, global view of the enterprise operations in many aspects. For example,
- Integrated systems enable a consistent view of existing and prospective clients via various business lines
- Consistent view of the company’s supply chain inventory
- Consistent view of demand patterns in the market from their customers, business partners, and suppliers.
- Consistent view of financial spending in the firms
All the cases above require specialized e-commerce integrated systems and software that can synchronize all the business data in the entire system for a consistent information view at the national and global levels.
Expansion of customer’s base: Integrating your e-commerce website with leading shopping platforms such as Opencart, Shopify, and WooCommerce enables you to expand your customer base. The integration of such platforms allows business owners to reach thousands of retailers and customers.
Increased sales: With an expanded customer base, it is easier to reach more customers. More clients will translate to more money for your business. This only means that your business will record more profits from the sales you will be making from your existing client base.
E-Commerce Integration Software
E-Commerce Payment Integrations
Most online stores have various payment gateway integrated on their e-commerce platforms. The payment gateway needs to process and verify card payments before authorizing any payment. Nonetheless, the payment methods chosen should be secure and convenient.
There are two types of payment methods that customers can choose from; that is redirected integration and direct payment.
Redirect integrations: At the checkpoint stage (after selecting your orders from the site), the e-commerce site automatically redirects the shopper to a secure payment platform hosted by the company’s PSP (Payment Service Provider) to initiate the payment. Before authorizing the payment process, PSP must check the debit/credit card validity. Once initiated, the customers will again be redirected back to be e-commerce platform.
On the upside, the payment methods make customers feel safe and secure since all their confidential data are submitted to a trusted Payment Service Provider. On the downside, the payment page cannot be customized.
Direct payment: It is also known as the onsite payment method. It is a method of payment preferred by large-scale businesses because it gives them the authority to handle all customer payments on their business website. Here, the customer is required to enter their official names and credit/debit details directly on the website. The merits of this method of payment are;
- Faster transaction process
- Seamless checkout experience
- It is highly customizable, ensuring customers get a consistent experience when using the payment page
Some of the top payment methods for e-commerce are Pay Pal, Stripe, and Square.
E-Commerce Shipping Software Integration
Shipping involves all activities ranging from processing to picking and packing. After buying a particular product online, the order to packed and shipped to the buyer without delays. However, if this process is done manually, it can be labor-intensive and expensive.
Integrating an e-commerce software within your e-commerce website makes the process quicker, affordable, accurate, and transparent, thanks to the connectivity and automation that this software brings with it. The other greater benefit of this e-commerce integration is that it can gather orders from all sales channels at one point for easy management.
Some of the best e-commerce shipping software include OrderCup, Shippo, and Ordoro.
E-Commerce Invoicing and Accounting Integrations
Manual handling of information on large and established e-commerce companies is tedious. Moreover, using simple spreadsheets files to manage accounting information leads to fragmented and inaccurate data.
E-commerce financial management integration is essential since they are used to keep track the payroll, generate cash flow statements, and generate profit and loss charts, budgeting. Integrating accounting systems on your e-commerce website makes it easy to synchronize your platform’s sales and generate data with financial information.
Some of the features you should look out for when buying e-commerce and invoicing software include.
- One that can generate invoices and statements in different currencies.
- One that automates the sales tax processes
- A software that gives detailed reports such as purchased products, abandoned carts, and orders, among others.
Leading e-commerce invoicing and accounting software are QuickBooks and NetSuite.
Customer Relationship Management E-Commerce Integration Software
The main function of this CRM (Customer Relationship Management) is to collect client data, use the data collected to build on the customer’s reputation, and develop the best customer service approach.
Consider the following features when buying CRM software for your e-commerce business;
- Easy access to customer information
- Able to attract new leads
- Able to automate sales
Some of the best CRM solutions for your business are Zoho and Salesforce
Email & Marketing Automated E-Commerce Software Integration
Email marketing is the most effective marketing method with the highest ROI. Also, e-commerce integrations are the best way to generate sales. As your business grows, your customer base also increases; therefore is important to nurture emails to keep your brands in the client’s mind.
Email marketing is also useful in;
- Promotion of new company’s products
- Offering discounts and specials deals to boost sales
- Converting new clients
Mailchimp, ConverKit, Hubspot are some of the best email marketing software you can add to your e-commerce site.
Social Media Integration
All e-commerce businesses need to establish their presence online. The best way of doing so is by integrating social media platforms with your e-commerce website. Social media platforms have the following benefits to your e-commerce business;
- It brings more traffic to the website.
- It increases your brand engagement on social media
- Provides your site with high SEO rankings
- Offers the best way to reach prospective clients
E-Commerce Analytic Integration
E-Commerce analytic integration is useful in the following ways.
- The software makes it easy to study customer’s behavior
- Enable the business to track metrics such as bounce rate and traffic sessions
- Allow the business owner to analyze the challenges in the business and develop the best strategies to counter the challenges
Google Analytics (GA) is a famous tool among e-commerce entrepreneurs. GA is a free, easy-to-use tool that gives detailed web reports. Additionally, it is preferred because it allows you to feed all your sales data at one go into your account. Once it is integrated into your website, it will provide you with accurate information making it easy for you to connect to multiple marketing platforms.
In a nutshell, the benefits of advantages of e-commerce integration outweigh its disadvantages. Therefore, you should consider choosing the best e-commerce integration software that can positively impact your business.
George is a Professional Blogger and Technology reporter with tons of experience covering news in the E-Commerce and Digital Marketing world.
He likes to share the juicy nitty-gritty about the latest developments in E-Commerce and Digital Marketing. You can get in touch through LinkedIn.