primeday2019 850 - How to Win Amazon Prime Day, When You’re Not Amazon

How to Win Amazon Prime Day, When You’re Not Amazon

Amazon’s Prime Day 2018 became the biggest shopping day in its history, beating out Cyber Monday and Black Friday, resulting in a whopping 100 million products sold and an estimated $3.4 billion in sales. With two full days of deals (the longest yet) and 50 million Americans planning to shop, this year is poised to be bigger than ever — and it’s not just Amazon who will see a lift.

Prime Day has expanded beyond Amazon as well. Brands participating in Amazon’s Prime Day 2019 can expect to see a 3-4X increase in sales during the 48 hour shopping event. Last year, online ad firm, Criteo found that even retailers not selling on Amazon, but who anticipated the timing, saw a 30% boost in sales of their own.

With the July event continuing to expand both on and off Amazon, it is critical for retailers and brands to have a strategy in place to win this year’s Prime Day, even when you’re not Amazon.  Here are four ways to help you do just that.


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