Women account for 80% of consumer spend, both as the main purchasers or those who influence the purchase. This is as true of toothpaste as it is of real estate. Even if she is not the main earner in a family, can you even imagine a husband buying a home that his wife does not want to live in?
https://www.forbes.com/sites/sophiamatveeva/2019/09/29/how-to-sell-to-women-online/#1689fa54715e
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