How retail companies are using AI to improve customer experience?

Today, it is almost impossible for businesses to imagine operating without a digital presence. The retail space, in particular, has witnessed an e-commerce boom over the last few years and the rise of emerging technologies such as artificial intelligence has further boosted this transformation. With AI, retailers can get deeper insights, make accurate forecasts and target millions of consumers at an instant, significantly strengthening capabilities beyond that of traditional methods.

https://www.indianretailer.com/article/whats-hot/trends/How-retail-companies-are-using-conversational-AI-to-improve-customer-experience.a6357/