For any online store, increasing the organic traffic flow is the most important task. But even after knowing that SEO can lead to higher ROI through eCommerce marketing, online stores neglect search engines. Instead of focusing on organic traffic generation, most online stores rely on paid ads and social media.
We are not saying that stores must not invest in paid ads and put consistent effort into social media. However, it requires a continuous stream of income. But SEO requires upfront effort. It means after you succeed in ranking your online stores on Google or Bing search, your sales increase on autopilot without any recurring expense.
However, it is far from being simple as it sounds; you have to put dedicated effort into achieving organic ranking. But first, let’s understand what’s organic traffic and the ways organic stores can boost it.
SO, WHAT’S ORGANIC TRAFFIC?
Organic traffic means getting traffic to your website or online store through unpaid or organic search results. It doesn’t require search engine marketing on Google or Bing. When the audience search with a specific keyword and your website comes top of the search results, it means your website has ranked organically.