With social media becoming more of a retail platform, fashion brands and retailers are well advised to take note. A 2018 study by Ofcom found that the average Britons now spend 24 hours a week online; more than twice the time they did in 2011. They also check their phone every 12 minutes, no doubt to share their experiences with peers on social platforms and to look for recommendations.
https://fashionunited.in/news/business/how-influencers-are-changing-fashion-retail/2019072322085