With Instagram having acquired more than a billion monthly active followers, it is quite natural that they would now try to monetize the platform. According to marketingland.com, 80% of their followers follow at least one brand. Not unexpectedly, Instagram unleashed a slew of features that are designed to transform it into an e-commerce powerhouse.
https://adzis.com/blog/ecommerce-venture-profit-new-features-instagram/