144839 dianekeng - HOW AI IS SET TO MAKE ONLINE SHOPPING EVEN MORE TEMPTING

HOW AI IS SET TO MAKE ONLINE SHOPPING EVEN MORE TEMPTING

Keng, 27, founded San Francisco-based Breinify in 2015 to bring the power of artificial intelligence to online retail. Breinify uses temporal data — data that varies over time like weather, traffic and user behavior, typically used by transportation systems such as air traffic control — and ties it together from multiple sites to help brands better understand and target their customers. “We were purely surprised this wasn’t already translated into online retail,” says Keng. “At the end of the day, how you behave last week might not be the same as this week.”

https://www.ozy.com/rising-stars/how-ai-is-set-to-make-online-shopping-even-more-tempting/94964

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