The comparison between 2019 (pre-pandemic) and 2021 ecommerce results gave an indication of just how much online buying has grown, gaining 61.4%. Store-based retail was up 2.4% vs. 2019, recovering modestly after a huge hit last year. Ecommerce continued to gain holiday retail share, making up nearly 21% total sales, up from 20.6% in 2020 and 14.6% in 2019, MasterCard found.
Considering the early start to the shopping season, underscored by Amazon’s launch of a raft of deals on Oct. 4, Mastercard tracked holiday retail sales from Oct. 11-Dec. 24, identifying an 8.6% gain overall year-over-year.
The traditional kickoff of holiday retail sales on Thanksgiving was also strong, MasterCard found. Black Friday was the top spending day of the 2021 season, although a total figure was not released. For the four-day period of Thanksgiving through Sunday, U.S. retail sales gained 14.1%, with in-store sales up 16.5% and ecommerce gaining 4.9%.
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