Considering the website in question lost its traffic six years ago, and it still hasn’t recovered, Mueller says SEO might not help. That’s not because of Google penalties, as they can be remedied with SEO. If a website publishes content that people no longer care about, no amount of SEO is going to help it. The same goes for websites that sell old products, as Mueller gives an example of a website selling VHS tapes. A site could be following every SEO best practice, but it doesn’t matter if no one’s looking for it.
It’s uncommon for Googlers to dissuade people from seeking assistance with SEO, which makes Mueller’s comment on the Reddit thread notable. This is an important angle to consider at times. If a site keeps losing traffic despite your best efforts, is it an issue with SEO or is the world moving on?
Read more: https://www.searchenginejournal.com/googles-john-mueller-sometimes-theres-no-seo-solution/412734/