With eCommerce on the rise, fueled by the various COVID-19 lockdowns and mitigation measures around the world, virtually every online platform is now working to align with this shift and facilitate new shopping processes to help connect consumers with the most relevant recommendations and offers.
And Google is arguably in the best position to facilitate such. With the connection to the broadest network of websites, including eCommerce sites and listings, Google is in a prime position to provide the most relevant product comparisons, the most in-depth review listings, and help consumers in their eCommerce journeys.