c22 - Google and EEAT, Explained

Google and EEAT, Explained

Google hires thousands of personnel to view and evaluate web pages for organic search rankings. A key metric for those human raters is “Experience, Expertise, Authoritativeness, and Trustworthiness.” Google emphasizes pages that demonstrate those qualities.

What’s unclear, however, is how Google integrates EEAT into its algorithm. Google executives have shared conflicting views. Read more about the study…

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