Remaining honest with customers over price and focussing on user experience are the keys to maximising sales during busy festive periods, online retail specialists claim.
Speaking at an eCommerce event at hosting firm UKFast’s Manchester Campus, Emma Warrington, Head of Digital at fashion giant Forever Unique, said: “Peak seasons have become an ego boost for sales spikes. Busy periods and holidays should be about offering genuine deals to your customers, and less focussed on sales numbers.”