afbff58601b552e6d65f1800880ffd85 - Forever 21's Brush With Shift in "Fast Fashion" Shopping

Forever 21’s Brush With Shift in “Fast Fashion” Shopping

Forever 21 filed for Chapter 11 bankruptcy protection earlier this week, reporting more than $1 billion in liabilities. The fast-fashion retailer, which rose to popularity banking on its frequent new styles and affordable fashion, was weighed down by its rapid real estate expansion, consumers’ changing preferences and new competition from an emerging threat — the $24 billion used clothes market.

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