Black Friday, Christmas, Cyber Monday – every retailer knows that getting end-of-year Sales right is vital – especially as 20% to 30% of retailer’s annual sales happen during this period. And yet even some of the world’s biggest retailers have suffered from preventable website malfunctions and overloaded eCommerce systems during big online Sales.
How can your business avoid these mistakes? Read on to discover the top five lessons to be learned from high-profile eCommerce retailers when it comes to end-of-year Sales.
The importance of end-of-year Sales
Unsurprisingly, retailers can be tight-lipped about exact loss numbers, but Forbes reported that for an apparel company one hour of a site being down accounts for $4.5m (£3.25m) of lost sales.