According to reports, online fashion business witnessed an increase of 12% on its order value. It is a great boost after the 3% dip last year.
Even though the overall traffic for ecommerce has reduced by 7%, there has been a 2% increase in the sales this year. Whereas for the online fashion industry, there has been a 2% increase in the site traffic and 3% rise in sales.
This analysis is based on the data released by Nosto’s Black Friday Cyber Monday reports. Nosto’s analysis is based on over 88 million visits across 907 ecommerce stores over the Black Friday and Cyber Monday weekend in Europe, North America, Latin America, Australia and New Zealand.
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