The eCommerce store landing page is one of the best places to sell a product. But here’s the thing: most people won’t buy from your store if it’s not optimized for conversions.
There are many landing page conversion strategies, tools, and tricks you can use. But there will still be people indifferent to your offering. You need to create a landing page that is built for conversion rate optimization.
In this post, we’ll show you how to do just that. With these tips, you will have an idea of what things you need to have to get started.
So, let’s begin!
eCommerce Store Landing Page and Home Page: The Difference
The main difference between a landing page and a regular homepage is the purpose. A home page is the main body of your brand, it’s where you showcase your products and services to your customers.
In comparison, a landing page is specifically designed for promoting a product/service to make a sale.
Using targeted traffic from either social media or any other platform that offers its ad program. The end goal with a landing page is to make a sale.
When combined with an efficient sales pitch, they can prove monumental in getting your sites more conversions and sales for your business.
How can you do that? Well, let’s see:
1. The Right Images Go a Long Way
Think of the time you went to a real store and bought something. Did you look at the visual display first off right? You only bought when the product appealed to you visually. To create a high-converting eCommerce store landing page, you need to have the right images in your store. This applied whether you’re a B2C, D2C, or a B2B eCommerce store.
The more images you have of your product, the more the user will be able to see the specifications of it. The more they get to see the product, the more inclined will they be to purchase the product. You see, more than a quarter of users leave when they can’t see the visual representation of the image. It’s because of this that you must have high-quality and optimized images on your website.
You can also add other forms of visual media on your website like videos to make the user convinced of the product specifications that they’re seeing.
2. Use Interactive Images
If you’re all set on adding high-quality images to your website, why not go a step further and add more interactivity to them? With the technologies we have today, it’s easy and cheap to convert an existing image into a 360-degree image. This enables the viewers to see the product in a three-dimensional manner.
3. Use Content to Woo the Customer
The modern customer’s attention span is relatively low and you have to convince them to stay in your store as quickly as possible. Time is a factor and you need to utilize that time to deliver a message that stays with the customer.
This doesn’t mean that you take the sales angle. Take it, but also be transparent. Tell customers about the product and how it can benefit them. When you place all that in front of the customer in just the right amounts (it’ll be tricky at first) I’ll help you convert!
4. Utilize Social Proof
Whenever a new user arrives at your site, they have their guard up. They’re not going to believe in your product unless you convince them of your legitimacy. Let’s face it: not everyone is Walmart and Amazon, and even those guys had to work hard for their reputations.
One of the easiest ways to convince a customer of the legitimacy of your brand is through using testimonials, social proof, and awards on your website. Show your customers that people trust you enough to leave a good review and give you an award. Testimonials and product page reviews from happy customers can lead to long-term benefits for your brand.
5. Powerful CTAs
A call-to-action button is a major button to press during the purchasing process. It could be either a button that lets you contact a company for their services or a simple “Buy Now” button. Whatever the case may be, you need to ensure that you get some form of information from the user when they click on a CTA.
But the first task is to get users to click on your CTAs. This is where you can utilize colo theory and use colors that appeal to the user and make them click. If the combined content around it is good, you can be sure that your website visitors will convert.
6. Offer Free Shipping
One of the biggest problems customers have with eCommerce websites is the cost of shipping when it comes attached to the original price of the product. This is a major cause of cart abandonment since customers don’t wish to pay the extra cost.
To avoid that problem, what you can do is offer free shipping on your products. Not only that, but you should also market your offerings that way since customers should be aware beforehand of what they are getting at the checkout.
This could be your major marketing tool. You need to show your customers that you’re going the distance for them to be satisfied. It might not show in the beginning but it will lead to better conversion rates in the future.
7. Have a Customer-Friendly Return Policy
Another problem that comes with running an eCommerce page is that sometimes customers would want to return the product they purchased for one reason or another. This is the ultimate difficulty customers face since the owners don’t wish to return the item they purchased. To solve that, you can make sure to include clear return policies. Also, whatever policies you have, you need to make sure that they’re advertised correctly.
8. Include Security On Your Site
One of the biggest concerns modern eCommerce customers face when making a purchase is that of security. Of course, they’re giving out their important information to your business, and they want confirmation that they’re not getting their security compromised in one form or another.
The best solution in this scenario would be to use a security badge on your website and include SSL security. Now the latter shouldn’t be advertised since it’s a website development concept, but the former should be. You should convince the customers that purchasing from your store will be a secure experience and their data won’t be compromised in the process. By giving users security, you’re increasing conversions for your brand.
And there you have it! This post discussed the eight steps you need to take to ensure that your landing pages are built for conversions.
Tooba is a WordPress writer at Codup, a software house. Her main areas of interest are e-commerce, WordPress, and digital marketing.
She enjoys reading and writing about e-commerce and loves to educate people about it. Her work has been published on many popular websites across the internet.