In 2020, Asia Pacific held around 24% of the E-Commerce Automotive Aftermarket share. The development of e-stores offering various brands through e-commerce portals will drive industry growth. Conventional sellers are selling replacement parts through online sales to compete with pure e-retailers. The OEM are actively developing digitalization approach to offer buyer catalogs, journals guides, and updates on marketing initiatives, and comprehensive product-related information on their website.
The key market players in the e-commerce automotive aftermarket are focusing on collaborations or partnerships with automotive part manufacturers to improve direct sales of the product. For instance, in December 2017, Advance Auto Parts announced a strategic partnership with Interstate Batteries, an established automotive battery manufacturer, to cater to the rising demand for automotive aftermarket with expanded availability, enhanced customer service, and premium quality products.