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Copywriting for eCommerce – 6 Guidelines

Whether you have an established presence on the web or are looking for ways to launch your eCommerce storefront in the near future, copywriting matters. According to Shopify, worldwide eCommerce sales have topped $3.5 trillion USD, increasing by 18% since last year. In addition, 16.1% of all retail sales are expected to happen online in 2020, with 53.9% of all sales happening on mobile devices by 2021. However, Fortunly reports that up to 82% of online shopping carts are abandoned before checkout, up from 65.79% in 2019, raising concern over content quality.

This means that eCommerce owners such as you should use every tool at their disposal to remain competitive and attract customers to their platforms. Thus, using copywriting to create and curate content, both in terms of product descriptions and blog posts, becomes a high priority. Let’s take a look at several tips that can help you create the ultimate content, as well as the eCommerce benefits of doing so in 2020.

BENEFITS OF SMART COPYWRITING FOR ECOMMERCE

Let’s briefly discuss why copywriting matters for eCommerce before we dive into the guidelines themselves. In terms of online visibility, Search Engine Optimization (SEO) remains a pivotal element every website owner should pay attention to. The way you create and optimize content for your eCommerce platform will affect how well it ranks against industry giants such as Amazon in terms of visibility.

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