Cheil Worldwide has launched an e-commerce platform named GETTT in South Korea.The site, which stands for GET The Taste, aims to offer users a new type of online retail in which they’re able to experience various products and find their own taste through a rental service.The foundation of the e-commerce platform comes from a study conducted by Cheil Worldwide which found that 79 per cent of respondents in their 20s-40s had regretted online shopping.
source:BRANDEQUITY.COM
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