Marketers are using your data to make predictions about what you’ll want, when. Shutterstock Jason Pallant, Swinburne University of Technology You may have heard that algorithms will take over the world. But how are they operating right now? We take … Read the rest
Webtrends Offers tools for measuring and optimizing digital campaigns. Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more. Mixpanel Instead of measuring pageviews, Mixpanel measures actions such as searches or shares to gain greater insight … Read the rest
How good are you while designing your emails?. Do you rely completely on your UX experts?. Here is a quick essential checklist to know whether everything is good before you click that send button in your email marketing software.
The negative effects of social media have pushed tech companies to take more responsibility for the health of their users. Shutterstock Babak Abedin, University of Technology Sydney Twitter CEO Jack Dorsey took to the social platform last week to announce … Read the rest
Raven Tools Report on all marketing campaigns using metrics that pertain to SEO, PPC and social media. SEM Rush Gives users the ability to track keywords across both paid and organic search campaigns. moz Enables users to monitor social media, … Read the rest
Most of the businesses spend a lot of money, time and resources building their websites, but spend no time optimizing their websites. This happens because of multiple reasons. In the world of robots every inch of your progress counts to … Read the rest
Pardot This lead management tool lets marketers and salespeople move prospects through the sales funnel. Create automated, targeted messaging based on prospects’ activity. Marketo A marketing automation platform. Integrates email, social media, offline events, content, and more.
Online Marketing has been transforming to its completeness just like traditional marketing. We are in a stage where digital sales and marketing has taken a center stage. Even traditional business is agreeing to the importance of digital transformation after two … Read the rest
Constant Contact Design professional-looking emails, grow and manage your email list, and track results. In addition to email, Constant Contact offers tools for social campaigns, online surveys, and more. iContact Create HTML emails and signup forms, send campaigns to customers … Read the rest
Email marketing is a strategy that any marketer cannot ignore in this digital age. But are we doing this right?. Here are 5 emails that every marketer should send to his contact list to keep them warm and engaged.