Brand CMOs predict higher revenues than before Covid crisis

Brands selling online are making a range of investments across new talent, digital marketing spends, and delivery capabilities in expectation of a booming 12 months for e-commerce, according to new research.

Multichannel commerce platform ChannelAdvisor and research firm CensusWide surveyed 304 CMOs working at UK brands selling online. 91% of CMOs said they feel confident that their brand’s revenue would grow over the next 12 months, with a quarter (25%) feeling very confident in revenue growth.

When asked which hires would be most sought after by their brand over the next 12 months, e-commerce expertise was ranked first, followed by marketing talent. Those surveyed listed web developers third, while senior strategic expertise came fourth, followed by logistics expertise.

Read more: https://www.netimperative.com/2021/08/03/tremendously-confident-brand-cmos-predict-higher-revenues-than-before-covid-crisis/