Beauty brand reaches out online with influencers and AI

Il Makiage is personalizing the e-commerce experience for beauty shoppers.

Digital-first, direct-to-consumer beauty brand Il Makiage is launching a new portal called Kenzza designed to intelligently match customers to their preferred foundations and looks. Consumers start with a swipe left/right interface to choose influencer-created looks they’re interested in. Machine learning adapts to each individual’s “liked” looks and recommends the most relevant next look.

Source: https://www.chainstoreage.com/technology/beauty-brand-reaches-out-online-with-influencers-and-ai/