Instagram ads, when used correctly, can be the perfect channel to market your ecommerce business. In fact, a Facebook survey found that 54% of people purchased something after seeing it on Instagram. 83% of respondents discover new products or services through the platform. And 80% use the platform to decide whether or not to buy a product or service.
Plus, Instagram users are much more engaged than users on any other social media platform. So if you manage to get your brand and products in front of the right people, you should be able to drive a lot of conversions through Instagram. Advertising on the platform makes this even easier, as you can target a highly relevant audience.
Source: https://smallbiztrends.com/2019/06/instagram-ad-tips.html