SEO is a term that you hear on the web more and more, and especially in the marketing context. but what is it and why is it so important for bloggers and marketers?
The abbreviation SEO comes from the English translation “Search Engine Optimization”. Search engine optimization is, very simply explained the art of appearing high in Google search results with its website.
Because so many people use Google to search for goods and services, it is obviously attractive for companies selling these goods and services to appear high up in search results in order to get seen. A high ranking on an important search phrase (keyword) leads to more visitors to the website, and more visitors to the website (hopefully) translates into more customers. The best part about this is that people searching for so-called paying keywords where the searcher has purchase intent, are very likely to convert, for example, “buy iPhone case”.
Google’s business idea and goal are to deliver as relevant and good search results as possible so that users will always feel that they find what they’re looking for when using their search engine. Since there are countless billions of websites, you can of course not sit and read through all and manually rank those that are best in a list, but this is done on computerized and automated paths with Google. Google’s so-called crawler, continuously crawls a website first, to see if its content is good, relevant, and of interest to a visitor.