U.K.-based eCommerce platform Heroes on Wednesday (Sept. 1, 2021) announced it raised $200 million through a funding round led by investment firm Crayhill Capital Management. The money will be used to fuel Heroes’ growth and help it to acquire and build consumer brands around the world, according to an announcement.
Heroes have built the company across the U.K., European Union, North America, and Asia amassing a fleet of consumer brands available through Amazon’s global marketplaces on the backs of several acquisitions in the baby, pets, sports, personal health, and home and garden categories, among others.
Heroes currently have 70 employees who work in operational jobs, such as supply chain, logistics, brand management, marketing, and technology. The firm is looking to double its workforce by the end of this year, per the announcement.