Amazon says small, independent businesses now account for a bulk of its eCommerce sales.
The company’s annual U.S. Small Business Empowerment Report, issued Tuesday (May 23), shows that 60% of sales on Amazon’s stores come from independent sellers, most of which are small and medium-sized businesses (SMBs).
The report showed that these sellers sold 4.1 billion products last year, with sellers in rural areas seeing more than 40% year-over-year sales growth.
“Small businesses are the heart of our local communities and the backbone of the U.S. economy,” Amazon Vice President of Worldwide Selling Partner Services Dharmesh Mehta said in a news release.
“Amazon invests billions of dollars annually to provide entrepreneurs with a constantly improving set of valuable tools and resources to help them gain access to capital, quickly launch in our store, build their brands, and rapidly scale and reach more customers.”
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