Amazon and Alibaba Lead in Cross-Border Ecommerce

27% of the world’s cross-border online shoppers say their last purchase with a foreign retailer was with Amazon, followed by 17% who purchased on Alibaba’s AliExpress marketplace. Despite the strong showing of these national standard-bearers, the U.S. and China have lost some market share to other countries among consumers who purchase from retail websites outside their home countries.

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