AI

AI Briefing: Falling trust in AI poses a new set of challenges

Despite all the hype around generative AI across the tech world, there’s a growing gap in positive consumer sentiment.

In the past five years, consumer trust in AI has fallen globally from 61% to 53%, according to the 2024 edition of Edelman’s Trust Barometer, while trust in AI in the U.S. declined from 50% to 35%. Respondents globally trusted tech overall (76%) considerably more than AI (50%) and were more likely to embrace AI when institutions manage it well compared to when AI is poorly managed. Read more about the study…

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