ADA appoints Sherry Tan as the Regional Head of eCommerce and will lead a team of next generation leaders who will support the growing demand of eCommerce in APAC. She reports to Anurag Gupta, Chief Operating Officer of ADA.
Sherry’s appointment strengthens the senior leadership bench and completes ADA’s strategy of unleashing end-to-end eCommerce in the region. She brings with her deep strategic expertise and operational capabilities across the entire eCommerce value chain and will be working closely with the current 150+ eCommerce enablement team to synergise with ADA’s data, MarTech, performance marketing, and creative teams.
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