Many brands make around 40% of their annual sales during this period alone. So it’s important to use good UX to help customers find what they want and finish their shopping quickly and effectively. To figure out how that works, let’s take a look at some customer behaviours during the festive season.
With Christmas, New Year and Sankranti around the corner, online purchasing is bound to heat up and here is how UX can make the experience better.
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