CR10144Marketing SS18Campaign LA 5127 F - Superdry sees profits plummet, pledges to look at design and ecommerce to reverse decline

Superdry sees profits plummet, pledges to look at design and ecommerce to reverse decline

Once-trendy casualwear vendor Superdry’s woes continue as it posts a £85 million loss for the year to April 2019, as shoppers turn away from the brand and a boardroom battle for leadership leaves the retailer rudderless. However, ecommerce could yet save it.

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