Clicks to Bricks: The Halo Effect in E-commerce

The customer experience – both online and off – is a very competitive differentiation for brands today. A good experience results in a loyal customer and brand advocate, which is no easy feat, as customer expectations are becoming higher, and their patience lower.

https://wwd.com/business-news/business-features/clicks-to-bricks-the-halo-effect-in-e-commerce-1203278121/

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